Types of Data & Levels of Measurement

Data can be classified in two main ways: Based on the type of data and measurement level.

Types of Data:

  • Categorical Data
    • Categories/groups
    • Answers to Yes/No Questions
  • Numerical Data
    • Discreet Data: Finite eg: University grade/number of children/exam score
    • Continuous Data: Infinite and impossible to count eg: weight/ height/ distance/ time

Levels of Measurement:

  • Qualitative Data
    • Nominal Data: Groups and categories that aren’t numbers and cannot be ordered. Eg. Brands/Seasons
    • Ordinal Data: Groups and categories that follow a strict order. Eg. ratings
  • Quantitative Data
    • Interval Data: don’t have true zero. Eg. Temperature(0 degrees centigrade/Fahrenheit doesn’t have a true zero. only 0-degree kelvin has a true zero hence considered ratio data since nothing can be colder than 0-degree kelvin)
    • Ratio Data: has got true zero. Eg. no of objects/distance/time
    • numbers data can be both ratio or interval depending on the context they are being used.


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