Categorical Variables: Visualization Techniques

Some of the common ways to visualize categorical variables:

  • Frequency Distribution Tables
  • Bar Charts
  • Pie Charts
  • Pareto Diagrams

Frequency Distribution Table:

BrandFrequency
Brand A84
Brand B67
Brand C102
Total253

Bar Chart:

Bar charts are useful to visually compare items/groups among each other based on their frequency

Pie Chart:

Pie charts are useful when we not only want to compare items/categories among each other but see their share of the total. we use relative frequency for this.

BrandFrequencyRelative frequency
Brand A8433%
Brand B6726%
Brand C10240%
Total253100%

Pareto Diagram:

A Pareto diagram is a special type of bar chart where items/groups are shown in descending order of frequency along with Cumulative frequency.

A Pareto diagram combines the strong points of the bar and pie chart. its easier to compare data both between categories/items/groups and as part of the total as well.

BrandFrequencyRelative frequencyCumulative frequency
Brand A10240%40%
Brand B8433%74%
Brand C6726%100%


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